Think Out Loud - Amplified thinking on business and brands

ABOUT TOL

Think Out Loud is a blog brought to you by the team at ThinkTank - a catalytic consultancy specialising in strategic marketing, branding and innovation based in Cork, Ireland.


PEOPLE@THINKTANK

picture of Jonathan Amm

Jonathan Amm

picture of Lisa Murphy

Lisa Murphy


BRAIN FOOD

POSITIONING: THE BATTLE FOR YOUR MIND
Al Ries and Jack Trout (McGraw-Hill Trade, 2000). (***)
6 thinking hats by edward de bono
SIX THINKING HATS Edward de Bono (Little, Brown and Company, 1985).(**)
blue ocean strategy
BLUE OCEAN STRATEGY W. Chan Kim and Renee Mauborgne (Harvard Business School Press, 2005). (****)
BUILT TO LAST James C. Collins and Jerry I.Porras (1994, HarperBusiness Essentials).(****)

SITES WE LIKE


TOP BLOGS

Every innovation is an experiment. Experiments have unknown outcomes.

9 October 2010

When it comes to innovation we often focus on the sexy part – coming up with the ideas! In this insightful Harvard Business Review video Vijay Govindarajan, Tuck School of Business professor, talks about why innovation is so hard to implement and what you can do about it. Innovation is all about commercializing creativity and Vijay explains why companies need to forget about the past if they want to create the future. In his new book The Other Side of Innovation: Solving the Execution Challenge with Chris Trimble – he explains  how companies need to build separate innovation  teams that a are separate from the operating engine of the business. This is important if you want to let go off organizational baggage and introduce new skills and fresh perspectives. You can follow Vijay on Twitter right HERE!

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