Irish brands need to start re-inventing themselves.
2 May 2011
At ThinkTank we were encouraged to read Alf Smiddy’s recent Blog post entitled - It’s all about your Brand - which also appeared in innovative financial services firm, Quintas’ spring newsletter.
As a former MD and Chairman of Beamish & Crawford Plc, for over twelve years and current chairman and director on a number of Boards, Alf has a tremendous depth of experience in both the financial and branding arenas. This combination of skills is particularly unique and it’s inspiring to hear one of Cork’s most respected business leaders recognising the importance and value of brands.
In an insightful and thought -provoking post he outlines why in our tumultuous economic landscape, business as usual has become irrelevant and how companies need to to “inspire and mobilise people around a common purpose.” He goes onto explain,“I firmly believe that it’s through innovation, the re-invention of existing brands, and the creation of new brands that will create the climate for business success going forward.”
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