What Social Media means for Customer Engagement
December 14th, 2009
London based Econsultancy recently published research which looks at the extent to which companies are gearing up internally to deal with the paradigm shift brought about by social media and the ever increasing power of the customer. The research was based on a survey of more than 1000 companies and agencies. It shows how social media is more than just a marketing tactic -and that it has far reaching implications on internal organisational structures, processes and communication as they support customer service.
Headline findings from the Online Customer Engagement Report show: Read the rest of this entry »
