Think Out Loud - Amplified thinking on business and brands

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Think Out Loud is a blog brought to you by the team at ThinkTank - a catalytic consultancy specialising in strategic marketing, branding and innovation based in Cork, Ireland.


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picture of Jonathan Amm

Jonathan Amm

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Lisa Murphy


BRAIN FOOD

POSITIONING: THE BATTLE FOR YOUR MIND
Al Ries and Jack Trout (McGraw-Hill Trade, 2000). (***)
6 thinking hats by edward de bono
SIX THINKING HATS Edward de Bono (Little, Brown and Company, 1985).(**)
blue ocean strategy
BLUE OCEAN STRATEGY W. Chan Kim and Renee Mauborgne (Harvard Business School Press, 2005). (****)
BUILT TO LAST James C. Collins and Jerry I.Porras (1994, HarperBusiness Essentials).(****)

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Strategic Sat Nav for SMEs

15 May 2010


Many SME’s recognise the importance of mapping out a future strategic direction for their business and acknowledge the need to become more structured in their approach, however, very often, business owners just don’t know how to start or where to begin. Without a clearly mapped out destination point for a business, its form becomes too malleable, shaped by the vagaries of an eternally changing environment, leaving the business a hostage to fortune. A business owner could learn a few lessons from Sarah Connor, the heroine of the Terminator franchise. A warrior, who challenges accepted wisdom, carves out a new path and in so doing rewrites the future. ThinkTank channels this wisdom as we highlight;

  1. What is Strategic Planning Exactly?
  2. How can businesses benefit from Strategic Planning?
  3. How should a business prepare for the Strategic Planning Process?
  4. Once the Planning team is selected, how does Strategic Planning work?

(more…)

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