How to Craft the Perfect Elevator Pitch
22 May 2010
Let’s say you’re at a networking event and someone steps in the elevator with you, notices your nametag, and asks, “So what do you guys do?” Quick–what’s your answer? You’ve got just 30 seconds before the doors open so you’d better think fast.
In many ways an Elevator Pitch is shorthand for what your brand stands for. It’s your one-shot opportunity to be different and present yourself in a compelling and memorable way. For most business owners, getting to the crux of what you really do is the hardest, yet potentially most rewarding, one-minute conversation you could ever have.
So what is an Elevator Pitch?
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