Think Out Loud - Amplified thinking on business and brands

ABOUT TOL

Think Out Loud is a blog brought to you by the team at ThinkTank - a catalytic consultancy specialising in strategic marketing, branding and innovation based in Cork, Ireland.


PEOPLE@THINKTANK

picture of Jonathan Amm

Jonathan Amm

picture of Lisa Murphy

Lisa Murphy


BRAIN FOOD

POSITIONING: THE BATTLE FOR YOUR MIND
Al Ries and Jack Trout (McGraw-Hill Trade, 2000). (***)
6 thinking hats by edward de bono
SIX THINKING HATS Edward de Bono (Little, Brown and Company, 1985).(**)
blue ocean strategy
BLUE OCEAN STRATEGY W. Chan Kim and Renee Mauborgne (Harvard Business School Press, 2005). (****)
BUILT TO LAST James C. Collins and Jerry I.Porras (1994, HarperBusiness Essentials).(****)

SITES WE LIKE


TOP BLOGS

Creative Kryptonite

19 June 2010

A recent survey from IBM’s Institute for Business Value shows that business leaders value one leadership competency above all others.

After conducting 1500 in depth face-to-face interviews with CEOs and public service leaders around the world – “creativity” was identified as the single most important leadership competency for the successful business of the future.

The report suggests that creative leaders should “embrace ambiguity,” “take risks that disrupt legacy business models,” and “leapfrog beyond tried-and-true management styles.” Coming through the worst economic downturn in their professional lifetimes, when managerial control and process ruled the day, this indicates a remarkable shift in mindset. It’s a sea change from a rational ‘scientific’ management approach built around efficiency and control to a creative ‘intuitive’ approach – based upon agility, adaptability and emotional intelligence.

With the acceleration of the pace of change – global trends are reshaping the business landscape and are forcing companies to either adapt or die. At ThinkTank, we’ve spent a lot of time thinking about how companies can become more creatively evolved.

Think differently

(more…)

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Innovation Nation

24 April 2010

In tough times we need ideas more than ever before. New ideas are the rocket fuel that can propel growth, ignite economic opportunities and improve our quality of life.

INSEAD’s Global Innovation Index 2009-2010, currently ranks Ireland as the 19th most innovative country in the world. Ireland Inc is basing its recovery on forging a new smart economy built around innovation. Crowd-sourced competitions like Your Country Your Call have recently been launched to encourage citizens to generate new ideas and proposals that could transform Ireland by creating new jobs, new opportunities and a new way of thinking.

The IDA (Industrial Development Authority) have also invested €2m launching a global campaign with the positioning ‘Ireland – Innovation comes naturally’. It is designed to attract greater direct foreign investment and stimulate economic growth. To highlight this focus, the ‘I’ word has even found its way into our political lexicon. Minister Batt O’Keeffe is now fondly known as the Minister for Enterprise, Trade & Innovation.

So what can we do locally to become more of an Innovation Nation? As part of a new series, we’ll take a closer look at innovation and how we can apply it to our businesses and our lives.

(more…)

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